Design an ice cream scoop for a specific brand. The form should attest to the function of the scoop, and convey the brand identity accurately.

The brief

Stainless steel finish. Stylish form factor. Letterform logo. Function driven.

Simple, yet sophisticated.

Rough sketching potential forms around the brand, later translated to refined forms.

Ideation and refined sketches

Deciding on a final direction based on the best design choices for the product.

Final Direction

Cast physical foam model in silicone mould after sanding up to 600

Sand plastic die-casted model from 80 to 800 grit, ensure uniform smoothness

Apply 3D printed logo and finely sand.

Apply first coat of primer and sand off at 800.

After sanding primer fully, ensure imperfections are filled.

Repeat priming and sanding process for grits 1000-1500 for 3 full sessions

Take final, uniform priming layer and apply 3 coats of paint for stainless steel finish

Sand and polish first layer of paint, and repeat polishing and spraying process 4x times

Process

ID

Breville

Ice Cream

Scoop

Fully functional ice cream scoop designed for the Breville brand.

2024